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Assistant Director Business Development

Job ID: 7290
Business Unit: MTA Construction & Development
Location: New York, NY, United States
Regular/Temporary: Regular
Department: Transit Advertising & Media
Date Posted: May 9, 2024

Description

This position is eligible for telework, which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.

JOB TITLE:               Assistant Director, Business Development

AGENCY:                  MTA Construction & Development

DEPT/DIV:                 Planning/Advertising               

REPORTS TO:          Director, Business Development

LOCATION:               2 Broadway

HOURS WORK:        9:00 AM to 5:30 PM or as required (7.5HR/ DAY)

HAY POINTS:           805

COMPENSATION:    $109,826 to $144,146

DEADLINE:               Open Until Filled           

 

Summary

 

The Assistant Director of Business Development will develop new promotional partners who want to leverage MTA assets (e.g., stations, train wraps, etc.) for advertising, activations, pop-up events, and film production and generate interest in and package promotional partnerships for the MTA. The incumbent will raise the MTA profile as a high-value marketing asset to brands, advertisers, and organizations to generate much-needed revenue for the MTA. The ideal candidate with sales/business building experience and or marketing expertise can think differently, be creative, and bring new and exciting ideas to the table in rapidly changing environments.

Responsibilities

Increase our annual revenues from promotions, events, and other sources.

 

Build a strategic marketing plan that highlights the benefits of working with the MTA and drives interest, demand, and repeat business.

 

Articulate an overall marketing strategy that reflects and supports MTA brand consistency across the entire organization.

 

Negotiate agreements that cover MTA labor costs and generate measurable revenue.

 

Create and maintain a Marketing Toolkit; resources and information are to be shared with interested parties to give them a sense of how they can work with the MTA to build their brands. (e.g., advertising packages with advertising licensee, film and photoshoot locations, events, train wraps, partnership programs, etc.)

 

Partner with Outfront Media Advertising Concessionaire to deliver partnerships and events paired with advertising, train voiceovers, station announcements, and more.

 

Proactively work with museums, Broadway shows, sporting events, and other attractions to create "getaway packages," rider discounts, and other partnerships that bring value to riders and revenue opportunities to the MTA; Track leads.

 

Track and manage leads, those who sign agreements and those who don't (but may next time)

 

Work with businesses, organizations, sports teams, museums, Broadway shows, and others to generate partnerships, rider promotions, and discount packages.

 

Partner with Real Estate and other agency resources on business development leads and projects to use retail spaces, vending machines, etc.

 

Produce monthly reports of leads, deals, and revenue generated.

Education and Experience

A bachelor's degree in business, marketing, or related field or an equivalent

 

Master's degree in a related field. (Preferred)

 

Must have a minimum of eight (8) years of experience leading sales and business development projects.

 

Must have a minimum of four (4) years in a managerial or leadership role in a large, multi-faceted, fast-paced organization or governmental body preferred.

 

An effective negotiator and creative problem solver.

 

Experience building trusted relationships with senior executives and external stakeholders.

 

Exceptional written and verbal communication skills

 

The candidate must have strong quantitative analysis skills, including experience building financial models in Excel and analyzing data to make a business case.

 

Highly organized, with demonstrated success in effectively managing multiple competing priorities 

 

Familiar with MTA's policies and procedures.

Other Information

Pursuant to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the "Commission").

 

Selection Method

Based on evaluation of education, skills, experience, and interview.

How to Apply

Qualified applicants can submit an online application by clicking on the 'APPLY NOW' button from the CAREERS page or the JOB DESCRIPTION page.

If you have previously applied online for other positions, enter your Username and Password. If it is your first registration, click on the CLICK HERE TO REGISTER hyperlink and enter a Username and Password; click on the REGISTER button.

Equal Employment Opportunity

MTA and its subsidiary and affiliated agencies are equal opportunity employers, including those with respect to veteran status and individuals with disabilities.

The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.

 

 

 

 

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