Manager Writer and Content
Description
This position is eligible for telework, which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.
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JOB TITLE: |
Manager Writer and Content |
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AGENCY: |
Construction & Development |
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DEPT/DIV: |
Planning/Transit Advertising & Media |
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REPORTS TO: |
Senior Manager Promotions |
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WORK LOCATION: |
2 Broadway (Flexible) |
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HOURS OF WORK: |
9:00 AM to 5:30 PM or as required (7.5HR/ DAY) |
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HAY POINTS: |
588 |
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SALARY RANGE: |
$83,981 to $110,225 |
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DEADLINE: |
Open Until Filled |
Summary
The Manager, Writer, and Content works within the newly consolidated MTA Construction & Development Advertising & Promotions team to write and edit promotional content for marketing materials and web pages supporting deals, discounts, destinations, and other promotions. The incumbent will focus on effectively engaging our riders and informing them of various benefits and discounts. This role creates, schedules, and publishes promotional content on MTA's marketing assets, including our websites, e-blasts, social media posts, digital screens, and more.
Responsibilities
Write and edit engaging, rider-focused content for various MTA-owned media assets.
Write and route copy for approval.
Contribute to web content strategy for promotions on mta.info and away.mta.info.
Work within content management systems to publish content on websites.
Work within social media platforms to publish content to social media accounts.
Gather web metrics and contribute to monthly reporting on how riders utilize deals and promotions.
Contribute to a seasonal calendar of events, deals, and promotions.
Contribute to a monthly promotional calendar and other reporting.
Collaborate with social media teams to draft and schedule posts.
Regularly communicate with partners throughout the organization, including agencies and other business units.
Analyze past promotions to understand their effectiveness and suggest improvements.
Advocate for and implement new ideas, process improvements, and other ways to improve efficiency.
Identify, analyze, and implement new creative marketing opportunities (e.g., contests and events).
Collaborate with the Promotions and Business Development team to execute campaigns.
Enhance the MTA brand by providing creative, fun, and interesting content that helps brands and organizations effectively reach our riders.
Education and Experience
Bachelor's Degree in Journalism, Marketing, or a related field.
Possess a minimum of five (5) years of editorial development (writing and editing) experience or knowledge of social media, digital marketing, and print marketing.
Exceptional writer and communicator.
Creative and proactive problem solver.
Creative production and overall program management experience are a plus.
Pursuant to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the "Commission").
Selection Criteria
Based on evaluation of education, skills, experience, and interview.
How to Apply
Qualified applicants can submit an online application by clicking the "APPLY NOW" button from the CAREERS page or the JOB DESCRIPTION page.
If you have previously applied online for other positions, enter your Username and Password. If it is your first registration, click the CLICK HERE TO REGISTER hyperlink and enter a Username and Password; click the REGISTER button.
Equal Employment Opportunity
MTA and its subsidiary and affiliated agencies are Equal Opportunity Employers, including with respect to veteran status and individuals with disabilities.
The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.
